My Work
I take the time to understand your business, your audience, and what makes your work meaningful—then build thoughtful, creative strategy that makes your message clear and compelling.


CUEA Website & Memberhsip Experience
I repositioned CUEA’s digital presence through a full website redesign and membership platform transformation. This strengthened member engagement and created scalable systems to support long-term growth and visibility.
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Total Home Network Brand Experience
I developed the brand positioning and digital experience for The Total Home Network, creating a clear, modern presence that reflected both professionalism and trust. From strategy to messaging and website direction, the goal was to simplify the customer journey and build stronger connection through clarity and credibility.
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The Dawg Squad Website Experience
I designed and developed The Dawg Squad website to create a smoother, more intuitive adoption journey for both the organization and potential adopters. By simplifying navigation and streamlining the adoption process, I helped make connection, trust, and next steps clearer for every visitor.
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Stop Boring Us Brand & Creative Strategy
Stop Boring Us was a full brand concept built around the idea that work doesn’t have to be boring to be brilliant. I developed the brand strategy, visual identity, website concept, and creative framework—shaping a bold, human-centered brand designed to bring imagination, storytelling, and innovation into the workplace
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Creative Conversion Media Brand Concept
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Hangmail Product & Brand Development
Hangmail was developed as a graduate school branding project focused on creating a concept that felt both memorable and market-ready. I built the brand strategy, visual identity, and messaging to create a cohesive experience that balanced creativity, clarity, and strong consumer connection.
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